a notable challenge here was to give the products an unfinished look, while still making them attractive, while the risk was making the hero assets look untextured, which would be self-defeating for the project as the point was to showcase quality and versatility. as nicolas paulhac and anaïs lamellière provided the art direction, the discussion over the project moved towards the color theme and CMF selections. With the brief in hand, the mood board was drafted.
The room is built on the concept of customizable goods display, thus daniel turns the centerpiece into a carousel this vision further allows the positioning of alcoves around the perimeter of the room too, each of which is tailored to provide contrasting moods. The room is built on the concept of customizable goods display, thus daniel turns the centerpiece into a carousel exhibiting items that are either wholly finished, or still somewhat raw. frankly, the benefit from a purely monetary point of view is quite evident too – a subscription that includes access to the 2000+ models within the Substance 3D assets collection works out as far more cost-effective than buying individual models,’ says daniel margunato. the recent addition of models to this library has provided a huge amount of flexibility – I was able to test out ideas easily, as I wished (placing glasses on the greek bust, for instance). ‘overall, the asset library has been an enormous boost to the efficiency of this project. for example, if a customer loves the particular pair of shoes, they would be able to check the materials available and order their own version. the Adobe models that decorate the imagined space remain to a large degree customizable, with store clients able to select the exact materials desired. by exploring the released 3D assets, resources and overall toolset, the digital artist creates a store as a luxurious, exclusive playful showroom in neutral tones. The Substance 3D team, specifically nicolas paulhac, anaïs lamellière, pierre maheut, and marine kim, challenged daniel margunato to venture into unfamiliar design territory – and he delivered. The substance 3D team designs the concept store brief
the aim was to test out and showcase the true-to-life potential of the digital tools and to help professionals save time when putting together their scenes – let the staging begin.Īrtist daniel margunato collaborates with the Substance 3D team for a luxurious concept store artist daniel margunato puts the super-refined released models into use as he collaborates with the creative group for the creation of a concept store. With an additional collection of around 2,200 models complementing the more than 8,900 materials that were already available, the Substance 3D team of Adobe enriches the retail and interior design rendering.
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